- 28th September 2023

#MakeASafetyStatement Wilmotte supports the Global Road Safety campaign


The United Nations and JCDecaux launch Global Road Safety campaign to address the first cause of mortality for young people aged 5-29.

The United Nations Secretary-General’s Special Envoy for Road Safety, Mr Jean Todt, and Jean-Charles Decaux, co-CEO of JCDecaux, launched today a new UN Global Road Safety campaign to address road traffic crashes, which are the leading cause of death for people aged 5 to 29 around the world.


Road traffic crashes kill 1.35 million people every year and injure over 50 million, often for life. Developing countries account for 93% of the victims. The most vulnerable road users (pedestrians, cyclists and motorcyclists) and the poor are disproportionately affected worldwide.


Over the next two years, the campaign will appear on billboards and in public areas in 80 countries worldwide thanks to a global partnership with JCDecaux. Displayed in about 1,000 cities, the campaign will be translated into 30 languages.


Under the motto #MakeaSafetyStatement, the campaign gathers celebrities to encourage road users to adopt simple and effective rules to stay safe on the road.

The first participating celebrities include:

  • Naomi Campbell, supermodel
  • Ousmane Dembélé, football icon
  • Patrick Dempsey, actor
  • Novak Djokovic, tennis legend
  • Didier Drogba, football legend
  • Michael Fassbender, actor
  • Julie Gayet, actress
  • Charles Leclerc, F1 driver
  • Marc Márquez, motorcycle racer
  • Kylie Minogue, musician
  • Youssou N’Dour, musician
  • Mick Schumacher, F1 driver
  • Michelle Yeoh, Oscar-winning actress & UNDP Goodwill ambassador

They #MakeaSafetyStatement to:

  • wear a seat belt
  • drive slow
  • wear a helmet
  • not text and drive
  • not drive under the influence
  • not drive tired

and call on fans, followers and the public to adopt the same habits.

Road safety is not high enough on the political agenda in most countries. While we know the remedies to road crashes, action is lagging behind. With this campaign, together with the celebrities that are joining us, and our partners JCDecaux and Saatchi & Saatchi, we are trying to revert this and mobilize the political will that is needed to increase actions and financing to save millions of lives, in line with the objectives of the Decade of Action for Road Safety.

Jean Todt. United Nations Secretary-General's Special Envoy for Road Safety

Donate to the United Nations Road Safety Fund