Interior design of the world's very first Moët Hennessy boutique (Hennessy, Moet & Chandon, Dom Perignon, Krug, Ruinart and Veuve Clicquot brands) at terminal E, K gate, of Charles de Gaulle airport, for the highlighting of their exceptional products.
Presentation of the project
Jean-Michel Wilmotte has perfectly captured the creative energy of Hennessy, Moët & Chandon, Dom Pérignon, Krug, Ruinart and Veuve Clicquot. By simultaneously reinterpreting two universes originating from the vine – the world of Cognac and that of Champagne – he has acted as a cellar master who combines a variety of natural elements to produce a single unique creation. Faithful to Moët Hennessy's values, his design is traditional but possesses a contemporary beauty.
This first boutique emphasizes all Moët Hennessy's expertise, its winemaking skills, its love of skilled craftsmanship, its respect for nature and the fruit of the land, and its exacting standards in terms of sensory creation.
The organization of the interior, the elegant, well-structured sophistication, reflects all the brands' strength, inventiveness and character.
To symbolize the world of Champagne, the famous architect unveils the most outstanding Champagne vintages in an interplay of light and transparency, floating before our eyes as though released from the ties of gravity. A dazzling array of colors evokes the golden tints of the wines, with their delicate, ethereal bubbles rising through the glass.
The surroundings are dominated by deep, warm wood, recalling the casks in which the eaux-de-vie are laid to age and mature while waiting for the cellar master to exercise his expert blending skills.
Thierry Wasser, the master perfumer at Guerlain, has created a unique fragrance "Fleur de Vigne" dedicated to this boutique. He blended a touch of violet, a dash of lime blossom, and a few snatches of lily of the valley to create this discreet perfume that carries the visitor away to the heart of the Moët Hennessy vineyards.
Music has also a special place within the boutique thanks to an innovative sound system. Invisible sensors diffuse an interactive sound accompaniment in accordance with the objects or bottles that the client touches or following their movements.